Privacy Policy

Last Updated: February 27, 2026

At EasyWedding.pk ("we", "us", or "our"), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you use our matchmaking platform, including lead generation through third-party platforms.

1. Information We Collect

A. Information You Provide

• Profile Data: Name, age, gender, location, occupation, education, and photos/videos.
• Sensitive Data: Religion, sect, caste, and physical attributes.
• Verification Data: Copy of your CNIC or other identification documents for verification purposes.
• Contact Data: Phone number, email address, and home address.

B. Information Collected Automatically

• Usage Data: IP address, browser type, device information, and interactions with our website/app.

C. Information from Third Parties (CRM & Leads)

• Lead Data: If you submit information via social media platforms (e.g., Facebook, Instagram, LinkedIn) or WhatsApp Business, we collect the name and contact details provided to these platforms to facilitate your registration and import this data into our CRM system.

2. How We Use Your Information

We use the collected information for the following purposes:

• To operate, maintain, and enhance our matchmaking services.
• To verify user identities and reduce fraudulent profiles (Catfishing).
• To facilitate communication between users via our chat functionality.
• To manage leads, track user interactions, and communicate with potential users via our CRM system.
• To comply with legal obligations, specifically the Prevention of Electronic Crimes Act (PECA), 2016.

3. Sharing and Disclosure of Information

A. Non-Selling of Information

EasyWedding.pk does not sell, rent, or trade your personal information to third parties.

B. With Other Users

Your profile information and photos will be visible to other registered users of EasyWedding.pk based on your privacy settings.

C. Third-Party Service Providers

We share data with service providers that assist us in operating our platform, such as hosting services, CRM management tools, and payment processors.

D. Legal Compliance and Safety

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency), including the FIA Cybercrime Wing in cases of suspected criminal activity on the platform.

E. Social Media and Communication Platforms (Meta, LinkedIn, WhatsApp)

Data submitted through lead forms on social media platforms or interactions via WhatsApp Business is shared with these platforms for the purpose of managing marketing campaigns and identifying potential new users. These platforms handle this data according to their own privacy policies.

4. Data Security and Retention

A. Security

We implement reasonable technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. However, please note that chats are not typically encrypted, and sharing sensitive data within chats is done at your own risk.

B. Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by Pakistani law, specifically the retention of traffic data for legal compliance.

5. Your Rights and Choices

• Access and Correction: You have the right to access and update your personal information through your profile settings.
• Deletion (Right to be Forgotten): You may request the deletion of your account and personal data from our systems. Note that some data may persist in backups for a limited time.
• Opt-Out: You may opt-out of receiving promotional communications by following the unsubscribe link in our emails or adjusting your settings.

6. International Data Transfers

For users residing outside Pakistan, your data may be transferred to, and maintained on, computers located outside of your jurisdiction. By using our platform, you consent to this transfer.

7. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date.

8. Contact Us

If you have any questions about this Privacy Policy, please contact us at: support@easywedding.pk

© 2026 EasyWedding.pk. All rights reserved.