Cookie Policy

Last Updated: February 27, 2026

At EasyWedding.pk, we use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and support our marketing efforts (including lead generation through social media). This Cookie Policy explains what these technologies are, why we use them, and your rights to control them.

1. What are Cookies?

A cookie is a small text file that is placed on your computer or mobile device when you visit a website. Cookies are widely used to make websites work, or to work more efficiently, as well as to provide reporting information.

• First-Party Cookies: Set directly by EasyWedding.pk.
• Third-Party Cookies: Set by partners and service providers (e.g., Google, Meta/Facebook) to provide functionality or marketing capabilities.

2. Why We Use Cookies

We use cookies for the following purposes:

• Strictly Necessary Cookies: Essential for the website to function, such as allowing you to log in to your account.
• Performance and Analytics Cookies: Help us understand how visitors interact with our site by collecting and reporting information anonymously (e.g., Google Analytics).
• Functional Cookies: Remember your preferences, such as language settings or profile filters.
• Targeting and Marketing Cookies: Used to track visitors across websites to display relevant ads and measure ad performance (e.g., Meta Pixel for Facebook/Instagram).

3. Third-Party Tracking Pixels (Google & Facebook/Meta)

To manage our marketing campaigns and verify business activities as required by advertising platforms, we use tracking pixels from:

• Google: To measure search engine ad conversions.
• Meta/Facebook: To measure the effectiveness of ads on Facebook and Instagram and to retarget users who have visited our platform.

These pixels help us track actions taken by users after interacting with an ad, such as filling out a registration form, which is then imported into our CRM system to assist in your matchmaking journey.

4. Your Rights and Choices

You have the right to decide whether to accept or reject cookies.

• Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our platform, but your access to some functionality may be restricted.
• Social Media Privacy Settings: You can manage how social media platforms use your data for advertising through your account settings on those respective platforms (e.g., Facebook Ad Preferences).

5. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our technology or legal requirements. Please revisit this page regularly to stay informed.

6. Contact Us

If you have questions about our use of cookies, please contact us at: support@easywedding.pk

© 2026 EasyWedding.pk. All rights reserved.